Champion Breweries PLC is set to launch its premium lager beer in cans, marking a significant milestone in the company’s history.
A delegation from the company, led by the Head of Production and Quality Excellence, Mr Ajiboye Adediran, presented samples of the canned beverage to the Managing Director/Chief Executive Officer (MD/CEO) of the Akwa Ibom Investment Corporation (AKICORP) at the conference room of AKICORP.
Mr Adediran emphasized that since its incorporation in 1974, the company has consistently maintained excellent production standards. He highlighted the company’s commitment to innovation as evident in its brands like the Champ Malta, Champion Larger Beer with Ginger Extract, Champ Malt with Tigernut and the Champ Malt with Butter Cookies flavour. And cited the introduction of the 33cl premium lager beer in cans as the latest advancement.
The company, through the delegation assured its numerous stakeholders that the canned version retains the same great taste as the bottled version, but with the added advantage of sleek packaging. They attributed the decision to introduce cans to popular consumer demand, citing convenience, safety, and eco-friendliness as key benefits.
The delegation further expressed optimism that the innovation would boost patronage and profitability.
Receiving the drinks yesterday, the MD/CEO of AKICORP, Mr Imo-Abasi Jacob, who is also the Board Chairman of the Brewery, applauded the company for staying attuned to current market realities.
He affirmed that the launch of Champion in cans marked a significant achievement for the company, and noted that it was a dream come true, as introducing the beverage in cans was a key part of his mandate.
Jacob expressed his gratitude for being given the opportunity to preview the product before its market release, considering it a tremendous honor not just to him but to the Government and people of Akwa Ibom State, by extension.
He emphasized that innovation is a key driver of progress, and concurred that this new product would be a game-changer in the market.
